Hardee's controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2007
Burger Chef trademark dispute
River West Brands challenged Hardee's use of the Burger Chef name and trademark before the United States Patent and Trademark Office. Hardee's subsequently promoted the Big Shef sandwich in selected markets while using Burger Chef references in associated advertising. The petition was withdrawn in 2009, with each side agreeing to bear its own legal fees.
2000
Criticism of sexually suggestive advertising
Several Hardee's campaigns, including More Than a Piece of Meat and Name Our Holes, were criticized by advocacy organizations for using sexualized imagery and innuendo in food advertising.