Recent events
Recent events tied to this brand in public sources.
Back to profile12 entries
2022
Hard Rock Cafe launches Messi Burger pilot in Florida
Hard Rock Cafe announced the pilot launch of the Messi Burger, available starting January 11 at its Miami and Hollywood, Florida cafes before a planned global release on March 1.
2021
MGM Resorts announces sale of Mirage operations to Hard Rock International
MGM Resorts announced that it had sold the operations of the Mirage hotel and casino in Las Vegas to Hard Rock International for US$1.08 billion. The deal remained subject to regulatory approval and was expected to close in the second half of 2022; MGM retained the rights to the Mirage name and brand.
2021
Hard Rock announces its 22nd annual PINKTOBER campaign
Hard Rock International announced its 22nd annual PINKTOBER campaign, planned for October, with merchandise, menu items, local events and other activities supporting breast cancer awareness and research.
2021
Hard Rock Hotel San Diego announces anniversary giveaway
Hard Rock Hotel San Diego announced a 50th-anniversary giveaway offering 50 prizes through the end of 2021, with entry available to hotel guests and eligible fans.
2020
Greek court rejects Hard Rock International's casino-license appeal
Greece's Council of State rejected Hard Rock International's latest appeal against the government's award of the Hellinikon resort casino license to Mohegan Gaming & Entertainment and its local partner.
2020
Hard Rock International continues partnership with The Mercury Phoenix Trust
Hard Rock International announced that it would continue its partnership with The Mercury Phoenix Trust, including a Pride Month “All is One” merchandise collection whose proceeds will partly support the organization’s work against HIV/AIDS, and co-branded events.
2020
Hard Rock International continues partnership with The Mercury Phoenix Trust
Hard Rock International announced the continuation of its partnership with The Mercury Phoenix Trust and created an “All is One” Pride Month merchandise collection, with a portion of proceeds benefiting the Trust's work against HIV/AIDS.
2020
Hard Rock Hotel & Casino Atlantic City named 2019 Casino of the Year
Hard Rock Hotel & Casino Atlantic City was named 2019 Casino of the Year during Hard Rock International’s Hotel & Casino Awards.
2020
Hard Rock announces Live Like a Legend giveaway
Hard Rock International announced the Live Like a Legend $2M Giveaway, offering more than $2 million in packages and prizes. The sweepstakes is scheduled to run from February 1 through February 29, 2020.
2020
Hard Rock International wins Best Burger on Land
Hard Rock International received the 2020 Porthole Cruise Editor-in-Chief Award for Best Burger on Land for its Original Legendary Steak Burger.
2019
Hard Rock launches Bahamas Strong T-Shirt
Hard Rock International announced the launch of its limited-edition Bahamas Strong T-Shirt. It said the shirt would be sold at Rock Shops inside Hard Rock properties throughout North America and in select areas of Latin America, with all proceeds going to the Bahamian Red Cross through the Hard Rock Heals Foundation to aid people affected by Hurricane Dorian.
2017
Hard Rock International appoints Ed Tracy CEO of Asia
Hard Rock International announced the promotion of Edward Tracy to chief executive officer, Asia.