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争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2019

    Hallmark频道回应撤下同性伴侣广告

    公司回应

    Hallmark频道表示，撤下一则展示同性伴侣亲吻的广告是错误决定，并称正在努力恢复该广告。公司还表示致力于多元化与包容。

    品牌回应

    • 道歉 — Hallmark Channel

      Company officials say they made the wrong decision.

    • 整改 — Hallmark Channel

      Hallmark is said to be working to reinstate the controversial ad.

    • 澄清 — Hallmark

      The company has released a statement saying it is committed to diversity and inclusion.

    来源摘录

    • The Hallmark Channel is rethinking its decision to pull a commercial which showed a same-sex couple kissing. Company officials say they made the wrong decision.
    • The company has released a statement saying it is committed to diversity and inclusion.
    • Hallmark is said to be working to reinstate the controversial ad.
    来源

  2. 2019

    Hallmark撤回下架Zola广告的决定并宣布后续措施

    公司回应

    在因撤下包含同性伴侣的Zola广告而遭到强烈反对后，Hallmark表示该决定是错误的，Hallmark Channel将联系Zola以恢复合作并重新播出广告。Hallmark还表示将与GLAAD合作，以在其品牌组合中更好地呈现LGBTQ群体。

    当事方说明的目的. 在品牌组合中更好地呈现LGBTQ群体

    品牌回应

    • 整改 — Hallmark

      The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.

    • 道歉 — Hallmark

      We are truly sorry for the hurt and disappointment this has caused

    来源摘录

    • Hallmark has changed it's mind on pulling a same-sex ad after major backlash from everyone after the story broke that they pulled the Zola ad.
    • "Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands," the statement continued. "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials."
    • The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision.
    来源