Gucci controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Gucci faces criticism over tiger advertising campaign
Public backlash
Animal-rights groups criticized Gucci for using real tigers in an advertising campaign ahead of Chinese New Year. World Animal Protection US said the campaign exploited captive tigers, while other groups also protested the campaign.
Stated objective. The campaign was launched to celebrate the 2022 Year of the Tiger according to the Chinese zodiac.
Source excerpt
Animal rights groups have called Gucci out for using wild animals in its campaign.
World Animal Protection US said the campaign "exploits captive tigers to sell fashion" and is "misguided."
China's Biodiversity Conservation and Green Development Foundation also protested the move in a post on microblog Weibo.
2021
Facebook and Gucci sue over counterfeit goods
Lawsuit filed
Facebook and Gucci jointly filed a lawsuit against the person responsible for an international counterfeit operation that allegedly used Facebook and Instagram to promote and sell products bearing the Gucci brand.
Source excerpt
Facebook现在已经与奢侈时尚品牌Gucci联手，对一个国际造假者提起诉讼。
一家造假企业利用Facebook和Instagram推广和销售带有Gucci品牌的假冒产品，并使用多个不同的账户来规避Facebook的执法政策。
2019
Gucci sues nearly 40 websites over alleged counterfeiting
Lawsuit filed
Gucci filed suit in Florida federal court against nearly 40 websites that it said sold counterfeit Gucci products or misused its brand name or trademarks. Gucci sought $2 million in damages for each counterfeit item offered for sale.
Source excerpt
Gucci于近日又一口气向佛罗里达联邦法院起诉了近40家仿冒其鞋履、配饰和成衣产品，或是盗用其品牌名称及商标的网站。
因此，Gucci向这些网站提出每件在售盗版商品200万美元的赔偿要求。
1995
Murder of Maurizio Gucci
Maurizio Gucci was shot and killed outside Gucci's Milan office. His former wife, Patrizia Reggiani, was convicted of arranging the murder and served a prison sentence.
1986
Aldo Gucci convicted of tax evasion
Aldo Gucci was convicted of tax evasion while family disputes and governance problems were destabilizing the company.