Recent events
Recent events tied to this brand in public sources.
Back to profile5 entries
2021
Game leaves Norwich city centre
Game left Norwich city centre, leaving one of its high street stores empty and available for rent.
2020
GAME closes its Belong arenas temporarily
GAME temporarily closed all of its Belong gaming arenas in light of new government measures. Its stores remained open for business.
2019
GAME reveals Xbox All Access hire-purchase scheme in the UK
UK retailer GAME revealed Xbox All Access, a console hire-purchase scheme offering an Xbox and a monthly Xbox Game Pass Ultimate subscription for a monthly fee. The scheme has three tiers, with 24 months of Xbox Game Pass Ultimate included in each bundle.
2019
Game unveils refreshed brand positioning
Game unveiled a refreshed brand and new positioning, including the payoff line “You’ve Got Game.” The article says the refresh aims to reconnect with customers and more accurately reflect the business.
2019
Game partners with The Odd Number on brand repositioning
Game partnered with The Odd Number on the strategic repositioning and creative execution of the refreshed brand. The article also reports that a new television commercial for the refreshed brand aired that day.