Recent events
Recent events tied to this brand in public sources.
Back to profile11 entries
2022
Fritos launches “Down for Everything” TV campaign
Fritos launched its “Down for Everything” television campaign, featuring Thomas Rhett; the commercial began airing nationally on February 28, 2022.
2022
Frito-Lay stops shipments to Loblaw amid price dispute
Frito-Lay stopped filling orders for Loblaw after Loblaw refused to accept price increases, interrupting the flow of Frito-Lay snack products to Loblaw’s Canadian store network.
2021
Frito-Lay introduces compostable snack bags for Off The Eaten Path crisps
Frito-Lay introduced industrially compostable bags piloted on Off The Eaten Path Chickpea Veggie Crisps and Veggie Crisps. The bags were available at Whole Foods locations.
2021
Frito-Lay announces Rosenberg facility expansion
Frito-Lay announced an expansion of its Rosenberg, Texas, production facility, including two manufacturing lines for Funyuns and tortilla chips and increased warehouse capacity. The expansion was anticipated to be complete by 2023.
2021
Frito-Lay kicks off Let’s Summer marketing campaign
Frito-Lay is using the new flavor to kick off its “Let’s Summer” marketing campaign, which plans to give away gifts including home theater projectors and telescopes.
2021
Frito-Lay settles EEOC religious discrimination lawsuit
Frito-Lay settled an EEOC religious discrimination lawsuit. The accompanying note says the federal agency reported that Frito-Lay scheduled an employee to train on Saturdays despite knowing he could not work that day for religious reasons, then terminated him after he missed two consecutive Saturday training sessions.
2020
Lay’s barbecue potato chip recall
Frito Lay issued a recall of its Barbecue Potato Chips because the product may contain milk. The listed distribution states were Arizona, California, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming.
2020
Frito-Lay recalled certain Ruffles Original Potato Chips bags
Frito-Lay issued a limited voluntary recall of a small number of 1 1/2 oz. Ruffles Original Potato Chips bags after some bags were inadvertently filled with another flavor, potentially exposing consumers to undeclared milk. The affected bags were distributed to select convenience stores in Washington and Oregon; no related illness or allergic reaction had been reported at the time of the article.
2020
Frito-Lay announces Doritos Flamin' Hot Limòn chips
Frito-Lay announced a new Doritos Flamin' Hot Limòn chip flavor, which the article said would hit shelves that week.
2020
Frito-Lay announces a Doritos Cool Ranch recipe change
Frito-Lay announced that it was changing the Doritos Cool Ranch recipe by adding more flavor powder, and had created a new label to indicate the change.
2019
Lay’s announces grilled cheese and tomato soup chips
Frito Lay announced new grilled cheese and tomato soup chips, which were expected to reach grocery stores the following Monday.