Flamin' Hot controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2018
Dispute over the product's invention story
Frito-Lay investigated Richard Montañez's account of being the sole inventor of Flamin' Hot Cheetos. Later reporting cited company records and interviews that challenged parts of his chronology and attributed development to a broader group. PepsiCo continued to recognize Montañez's contributions to Hispanic marketing and consumer insight.