Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2016
Fireball whisky-content labeling lawsuit
A proposed US consumer class action challenged the presentation of Fireball products as whisky and alleged that consumers were misled about the amount or type of whisky in the products. A federal judge dismissed the case.
2014
Fireball Nordic formulation controversy
Finnish and Swedish authorities identified certain imported Fireball products containing propylene glycol above the limits applicable in those markets. The products were recalled or withdrawn locally. The company stated that the formulation sold in the United States complied with US requirements, making the episode a market-specific regulatory issue rather than a global product ban.