eToys.com controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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1999
Dispute over the etoy.com domain
eToys attempted to obtain control of the etoy.com domain, arguing that it could be confused with the eToys name. The action against the Swiss art organization etoy prompted widespread Internet outrage, after which eToys abandoned the effort. The episode became a notable reputational controversy in early online culture.