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Estée DE controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Estée Lauder apologizes over foundation-color incident

    Company response

    Estée Lauder apologized after a customer alleged that a Seoul department store selling its products online switched the color of her ordered foundation and included a note saying the product did not suit Asian skin. The company said it would strengthen employee training and was preparing to contact the customer to apologize.

    Company response

    • Apology — Estee Lauder

      US cosmetic giant Estee Lauder posted an apology on Instagram Tuesday
    • Remediation — Estee Lauder

      We will beef up employee training to prevent reoccurrence of this kind of issue.

    Source excerpt

    • "(The note) is not consistent with Estee Lauder's brand value and the diverse beauty of each woman, whom we deeply respect," Estee Lauder said in an apology posted on Instagram. "We will beef up employee training to prevent reoccurrence of this kind of issue."
    • US cosmetic giant Estee Lauder posted an apology on Instagram Tuesday after shipping the wrong color foundation to an online customer with a note saying that the product she ordered "does not suit Asians."
    • Estee Lauder was accused of racism after an anonymous customer posted a review on the Korean e-commerce site 11st on Sunday, claiming a Seoul department state selling its products online arbitrarily switched the color of the foundation she ordered.