劲量的争议事件
以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。
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2019
劲量就 Optimum 电池广告宣传起诉金霸王
提起诉讼
劲量起诉金霸王，指称金霸王的 Optimum 电池包装和电视广告误导消费者，使消费者以为这些电池比竞争对手的电池更强劲、续航更久。劲量要求赔偿并制止其所称的不当广告。来源未报道法院就此作出裁定。
来源摘录
Energizer Holdings Inc said Duracell, a unit of Warren Buffett’s Berkshire Hathaway Inc, engaged in false advertising for Optimum with packaging that said its batteries offer “extra life” and “extra power,” and TV commercials that said: “Both is better than not both.”
The St. Louis-based company is seeking damages for false advertising under New York law and the federal Lanham Act, and a halt to any improper advertising.
The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new “Optimum” AA and AAA batteries are more powerful and last longer than all rival batteries.
2012