Elovena controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile2 entries
2006
Hufvudstadsbladet advertising campaign cancellation
Raisio Group requested the cancellation of a Hufvudstadsbladet advertising campaign showing a Black woman in Finnish national dress in a field. The dispute concerned the use and interpretation of imagery closely associated with the Elovena girl's Finnish identity.
Dispute over an artistic parody of the Elovena girl
Artist Jani Leinonen created a contemporary parody of the Elovena girl. Raisio Group responded by sending Leinonen a letter, reflecting the company's active protection of the brand's visual symbols.