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Edeka controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2019

    Mother’s Day advertisement reprimanded for gender stereotyping

    Edeka’s Mother’s Day advertisement showed fathers as incompetent or insensitive caregivers and mothers as the more capable parent. The German Advertising Standards Council concluded that the ironic framing did not remove the degrading gender message and publicly reprimanded Edeka after receiving approximately 750 complaints.

    Source