Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
"Chinese-Style KFC" East Dawning Permanently Closed After Poor Performance
Yum China announced the permanent closure of its Chinese fast-food brand East Dawning, which had only five stores left at the time; media analysis cited long-term poor operations and insufficient positioning and product innovation. Status: media reports. Entity involved: Yum China Holdings, Inc. Scope: the brand as a whole.
2014
Shanghai Husi Expired Meat Scandal Reaches Yum; East Dawning Appears on Its Customer List
In July 2014, Shanghai Husi was exposed for using expired and spoiled meat; Yum's KFC, Pizza Hut and East Dawning were among its listed customers, and Yum immediately ordered that Husi meat ingredients be sealed and taken out of use, triggering controversy over oversight of foreign fast-food supply chains. Status: media reports. Entities involved: Yum China (East Dawning) and Shanghai Husi Food Co., Ltd. Scope: supplier meat ingredients.