Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2017
Dove removes and apologises for criticised Facebook advertisement
A short advertisement was withdrawn after viewers said its sequence implied a Black woman became white after using Dove. The brand apologised for the insensitive execution.
2017
Facebook advertisement criticised as racially insensitive
A Dove Facebook advertisement showed a Black woman removing a shirt and appearing to become a white woman. Viewers interpreted the sequence as suggesting that using Dove produced racial transformation, prompting widespread criticism. Dove removed the advertisement and apologised for the execution.