DHC controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
DHC chairman’s discriminatory remarks targeting ethnic Koreans draw renewed criticism
Issue disclosure
DHC came under renewed criticism after its chairman used discriminatory language targeting ethnic Koreans in a recent column on the company’s official website. The article reports that the company had also faced criticism over earlier racially charged columns.
Source excerpt
Japanese beauty firm DHC has come under fire once again after its chairman used discriminatory language targeting ethnic Koreans in a recent column on its official website.
2020
Controversy over discriminatory statements
Yoshiaki Yoshida, DHC's founder and chairman at the time, published statements on a DHC-affiliated website that were widely condemned as racist and anti-Korean. The remarks prompted criticism from civil-society groups, consumers, retailers, municipalities, and other business partners, creating a significant reputational issue for the brand.
2020
DHC faces online boycott calls after CEO comments about Koreans
Public backlash
In December 2020, the Japanese beauty firm DHC faced online boycott calls after its CEO used a racial slur for Koreans and described the company's employees as "pure Japanese." The remarks prompted the boycott calls, which circulated online. The event was reported by The Korea Times.
Source excerpt
The post was published last month but only caught the public's attention this week, causing anger among many Japanese Twitter users, who began using the hashtag "I no longer buy products from discriminatory DHC."
A major Japanese cosmetics firm faced online boycott calls on Wednesday after its CEO used a racial slur for Koreans, and boasted his firm was "pure Japanese."