Recent events
Recent events tied to this brand in public sources.
Back to profile11 entries
2021
De Beers appoints new human resources director
De Beers Group appointed Joy Roman as its new executive head of human resources. She was scheduled to take over the role on March 22, 2021.
2021
De Beers launches ReSet Forever Love jewellery collection
De Beers Group launched ReSet Forever Love, a jewellery collection created with three emerging designers who recently graduated from Central Saint Martins. The collection includes rings, necklaces and a brooch featuring rough and polished De Beers Group diamonds.
2020
De Beers raises diamond prices
De Beers raised diamond prices by about 2% to 3% at its final sale of the year the week before publication, according to people familiar with the situation.
2020
De Beers partners with Indira Scott to promote ReSet Collective
De Beers Group partnered with model Indira Scott to promote the ReSet Collective collaboration.
2020
De Beers Group launches ReSet design initiative
De Beers Group introduced ReSet, a series of collaborations with jewelry designers intended to engage audiences in conversations about sustainability and present a fresh perspective on the positive impacts of natural diamonds. Its first activation, the ReSet Collective, launched the same day with five U.S. designers.
2020
De Beers cuts prices for larger diamonds
De Beers told customers it was cutting prices for larger diamonds by almost 10% at its sale starting that week. The article also reports that it lowered prices for rough diamonds larger than one carat while holding prices for smaller stones.
2020
De Beers outlines business overhaul
De Beers outlined plans for a business overhaul after the coronavirus hit jewellery demand. Its CEO said the overhaul was likely to lead to some job losses, but gave no number.
2020
De Beers names Sarah Kuijlaars CFO
De Beers Group announced Sarah Kuijlaars's appointment as chief financial officer, effective September 1. She was also to join the De Beers Group board and executive committee on that date.
2020
De Beers launches online rough-diamond buying platform
De Beers launched its Buy platform, an online service through which registered buyers can search for and purchase rough diamonds in four categories at displayed prices.
2020
De Beers reduces 2020 production guidance
De Beers reduced its 2020 production guidance by seven million carats to 25–27 million carats, citing anticipated demand and lower volumes at all its operations.
2019
De Beers cut rough diamond prices by about 5%
De Beers lowered prices by about 5% at its November sale. The article says the move was aimed at helping improve profits for rough-diamond traders and polishers who buy from the company.