Dannon controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2009
Activia health-claims litigation
A U.S. consumer class action alleged that Dannon’s advertising overstated the clinically proven health benefits of Activia and related probiotic products. Dannon settled the case in September 2009, with reported payments of up to $35 million and related changes to the challenged marketing.
1976
Disputed longevity claims in “In Soviet Georgia” advertising
The people featured in Dannon’s celebrated longevity advertisements were presented with ages and stories that were subsequently disputed and were not conclusively verified by the company.