CrossFit controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2024
Athlete death during CrossFit Games swimming event
The death of Lazar Dukic during a swimming event raised questions about water-event risk management, emergency response, and the Games' safety oversight.
2020
Greg Glassman comments and ownership crisis
Glassman's public comments related to George Floyd and racial injustice led to widespread criticism, affiliate departures, and partner disassociation. The crisis culminated in the sale of CrossFit.
2020
CrossFit apologizes for its CEO's statements
Company response
CrossFit apologized for the incidents and said Greg Glassman's statements were incredibly insensitive and hurtful.
Company response
Apology — CrossFit
CrossFit also apologized for the incidents
Source excerpt
In a a letter titled 'Why didn't CrossFit just say something?', CrossFit also apologized for the incidents, noting that Greg's statements were incredibly insensitive and hurtful.
CrossFit CEO and founder Greg Glassman apologized for mocking a political statement framing “racism” as an epidemiological issue.
2020
CrossFit CEO apologizes for remark about George Floyd
Company response
After CrossFit CEO Greg Glassman made a remark about George Floyd on Twitter, he apologized through the @CrossFit handle and said that involving George Floyd's name in the effort was wrong.
Company response
Apology — CrossFit
Now Glassman has offered an apology on Twitter via the @CrossFit handle.
Source excerpt
After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter, Reebok and several affiliates announced they were ending their partnerships. Now Glassman has offered an apology on Twitter via the @CrossFit handle.
2020
CrossFit responds to CEO’s Floyd-19 tweet
Company response
CrossFit CEO Greg Glassman apologized for his tweet through CrossFit’s official account, saying he had made a mistake in his choice of words. The article reports the apology followed backlash over the tweet.
Company response
Apology — CrossFit
On Sunday evening US time, Glassman apologised, this time through the official CrossFit account and not his own.
Source excerpt
“I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday,” Glassman said in a tweet from the official CrossFit Twitter account.
Glassman issued apologized for the comments after they prompted a strong backlash on social media and caused business partners to cut ties.
On Sunday, CrossFit tweeted out the following statement from Glassman apologizing for his comment: "I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake," Glassman said.