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Creative Assembly controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026

    Player backlash against Total War: Shogun 2 - Complete Edition on Steam

    Public backlash

    In 2026, the Steam page for Total War: Shogun 2 - Complete Edition received a flood of negative reviews. Players expressed outrage over the delisting of the original Shogun 2, and also criticized bugs, quality-of-life issues, and the supposed use of generative AI in the game. The backlash centered on the Steam platform and reflected widespread dissatisfaction with the Complete Edition release.

    Company response

    • Apology — Sega

      Sega has delisted the Complete Edition, apologized to fans, and promised to relist the original version.

    • Remediation — Sega and Creative Assembly

      Sega and Creative Assembly fully delisted Shogun 2 - Complete Edition from Steam and went about

    • Investigation — Sega and Creative Assembly

      Sega and Creative Assembly are investigating the issues in Total War: Shogun 2 - Complete Edition and will aim for a new release at a later date.

    Source excerpt

    • Sega delisted Shogun 2 Complete Edition on Steam after its page was flooded with negative reviews, and it has reinstated the original version of the game.
    • Following outrage over the delisting of the original and critical response to bugs, quality-of-life issues, and supposed use of gen AI in the game, Sega has delisted the Complete Edition, apologized to fans, and promised to relist the original version.
    • Sega posted its official response to the backlash on Shogun 2 Complete Edition from its main social media
    Source

  2. 2021

    Creative Assembly faces backlash over ending game support

    Public backlash

    Creative Assembly faced backlash after announcing the end of support for Total War: Three Kingdoms. Players criticized the decision, and the game's Steam page received more than 2,500 recent negative reviews at the time of publication.

    Source excerpt

    • Creative Assembly is facing a vociferous backlash over its decision to end support for Total War: Three Kingdoms.
    • Over 2500 recently-posted negative reviews were up at the time of this article's publication, and they all focus on Creative Assembly's decision to kill Total War: Three Kingdoms.
    Source