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Cream of Wheat

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Controversy over historic package imagery

    The brand faced renewed criticism over its long-used African American chef image and the character name Rastus, which critics viewed as rooted in racial stereotypes. Public pressure intensified during the 2020 racial-justice protests, leading B&G Foods to review the packaging and announce removal of the image.