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争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 3 条

  1. 2021

    Grupo Modelo因Corona Hard Seltzer起诉Constellation

    提起诉讼

    AB InBev的墨西哥业务Grupo Modelo在美国联邦地区法院起诉Constellation Brands，称将Corona名称用于硬苏打酒违反了仅限啤酒的许可安排。Constellation表示其遵守了协议并将捍卫自身权利。

    品牌回应

    • 否认 — Constellation Brands

      Constellation said it had “fully and completely” complied with the terms of the sub-license agreement and would vigorously defend its rights.

    来源摘录

    • Anheuser-Busch InBev's Mexican arm Grupo Modelo sued U.S. firm Constellation Brands for breaching a deal on the use of the Corona brand name by applying it to a non-beer product.
    • Constellation said it had “fully and completely” complied with the terms of the sub-license agreement and would vigorously defend its rights.
    • The suit was filed in the US district court of the southern district of New York on Monday after AB InBev was unable to settle the matter directly with Constellation.
    来源

  2. 2020

    House on Hood因Corona啤酒促销广告遭遇舆论反弹

    公众反弹

    新西兰酒吧House on Hood因一则提及冠状病毒疫情的Corona啤酒促销广告遭遇网络批评。该酒吧随后更换了原广告，改用较温和的版本。Corona在新西兰的经销商Lion表示此前并不知情，并谴责酒吧发布该广告。

    品牌回应

    • 整改 — House on Hood

      House on Hood has replaced an ad on its Facebook page that reportedly offered Corona beers "while the pandemic lasts," with a more toned down version of the promotion.

    来源摘录

    • A bar in New Zealand ruffled feathers online with its advertisements for Corona beer specials amid the deadly coronavirus outbreak in China.
    • Several people accused House on Hood of being insensitive in the comments section.
    • House on Hood has replaced an ad on its Facebook page that reportedly offered Corona beers "while the pandemic lasts," with a more toned down version of the promotion.
    来源

  3. 2020

    House of Hood 因 Corona 啤酒促销引发批评

    公众反弹

    House of Hood 以新冠疫情为促销内容，宣传疫情期间 Corona 啤酒售价 6.50 美元，随后在网上遭到批评。报道还称，Corona 在新西兰的分销商 Lion 要求删除该帖子。

    来源摘录

    • The venue displayed a now-deleted poster advertising that Corona beers would be $6.50 "while the pandemic lasts."
    • Thankfully, Corona's New Zealand distributor Lion asked for the post to be removed,
    • A bar in New Zealand has come under fire for using the devastating coronavirus epidemic to promote Corona beer.
    来源