库尔斯淡啤的争议事件
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2019
Jason Mraz 因 Coors Light 广告起诉 MillerCoors
提起诉讼
Jason Mraz 因 Coors Light 的 Instagram 广告起诉 MillerCoors，称广告未经授权使用了他演唱《I'm Yours》的片段及其肖像。MillerCoors 表示其拥有发布该视频的合同权利，并在 Mraz 团队联系后将其删除。
品牌回应
澄清 — MillerCoors
Despite having the contractual rights to post the short Instagram video in question, we immediately removed it as a courtesy to Mr. Mraz and his team when they reached out.
整改 — MillerCoors
Despite having the contractual rights to post the short Instagram video in question, we immediately removed it as a courtesy to Mr. Mraz and his team when they reached out.
来源摘录
According to Jason's lawsuit, the ad contains an unauthorized clip of him performing "I'm Yours" live.
Despite having the contractual rights to post the short Instagram video in question, we immediately removed it as a courtesy to Mr. Mraz and his team when they reached out.
The singer-songwriter's got a major legal battle on tap for MillerCoors -- he's sued 'em for a Coors Light advertisement he spotted on Instagram.