Skip to content

Color of Change

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile1 entries

  1. 2020

    Airbnb announces Project Lighthouse to address discrimination

    Issue disclosure

    Airbnb announced Project Lighthouse, an initiative intended to uncover, measure and address discrimination on its platform. The company said it would research when and where racial discrimination occurs and investigate instances of discrimination.

    Stated objective. “uncover, measure and overcome discrimination”

    Source excerpt

    • The program, called Project Lighthouse, was created through a partnership with Color of Change, one of the nation’s largest online racial justice organizations.
    • Prior to the launch of Project Lighthouse, Airbnb users have had to agree to a non-discrimination policy. With the new initiative, the company also says it will investigate instances of discrimination and help users find another place to stay in those circumstances.
    • The company recently announced a new initiative aimed at preventing users from dealing with discrimination or racial bias while using Airbnb as a guest or a host.