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Colgate controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2007

    Advertising Standards Authority rejects dentist recommendation claim

    The UK's Advertising Standards Authority found Colgate's “four out of five dentists” claim deceptive because the underlying telephone survey did not demonstrate the level of preference implied by the advertising. Competitors were recommended at similar rates.

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