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Cocoa Krispies controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Coco mascot racial-representation criticism

    During Black Lives Matter protests, Fiona Onasanya criticized the British use of a monkey mascot on a brown chocolate cereal while Rice Krispies used three white characters. Kellogg's responded that it did not tolerate discrimination. The debate also revived wider scrutiny of racial imagery in cereal advertising.

  2. 2009

    Immunity-support packaging controversy

    Kellogg's was criticized for packaging language saying Cocoa Krispies helped support a child's immunity. Critics argued that the message risked presenting a sugary cereal as a health product and could capitalize on concern about H1N1 influenza. Kellogg's said the wording reflected consumer interest in positive nutrition.