Clicks的争议事件
以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。
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2020
联合利华南非回应广告图片引发的争议
公司回应
联合利华南非表示,其提供给 Clicks 网站的图片具有种族主义色彩,并为此道歉。公司称正在调查事件经过、审查营销活动和图片,并采取措施加强广告和培训中的多元化与包容性。公司还表示,按照与经济自由斗士党的约定,已要求零售商将 TRESemmé 产品下架 10 天。
当事方说明的目的. 确保未来的广告活动和宣传材料体现公司的价值观。
品牌回应
道歉 — Unilever South Africa
Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior
调查 — Unilever South Africa
Unilever South Africa said an investigation was underway to understand what happened.
整改 — Unilever South Africa
The company will now set up a new 'diversity and inclusion assets committee' to ensure future advertising campaigns and publicity materials reflect their values.
来源摘录
In a statement released on Friday, Unilever agreed that the images were racist.
As agreed with the EFF on the 10th September we have asked our retailers to remove TRESemmé from shelves for 10 days.
Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior and which ignited protests from the Economic Freedom Fighters (EFF), this week.