Clicks controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile1 entries
2020
Unilever South Africa responds to backlash over advertising images
Company response
Unilever South Africa said the images it supplied for the Clicks website were racist and apologized. It said it was investigating what happened, reviewing marketing campaigns and images, and taking steps to strengthen diversity and inclusion in advertising and training. It also said it had asked retailers to remove TRESemmé from shelves for 10 days, as agreed with the EFF.
Stated objective. To ensure future advertising campaigns and publicity materials reflect the company’s values.
Company response
Apology — Unilever South Africa
Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior
Investigation — Unilever South Africa
Unilever South Africa said an investigation was underway to understand what happened.
Remediation — Unilever South Africa
The company will now set up a new 'diversity and inclusion assets committee' to ensure future advertising campaigns and publicity materials reflect their values.
Source excerpt
In a statement released on Friday, Unilever agreed that the images were racist.
As agreed with the EFF on the 10th September we have asked our retailers to remove TRESemmé from shelves for 10 days.
Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior and which ignited protests from the Economic Freedom Fighters (EFF), this week.