Circles.Life

Circles.Life is a Singaporean digital telecommunications brand established in 2016. It entered the market as a mobile virtual network operator, or MVNO, rather than building and operating its own nationwide radio network. In Singapore, its services were delivered through M1's mobile infrastructure under an agreement signed by Liberty Wireless, the company's parent operating entity, in July 2015. The public launch in June 2016 made Circles.Life Singapore's fourth mobile telecommunications provider and positioned it as an online-first alternative to the country's established operators. The brand's operating model emphasizes digital distribution and self-service. Customers can purchase plans, manage accounts, and access service features online or through digital channels, while SIM cards and devices can be delivered through third-party logistics and distribution partners. This approach reduces reliance on conventional retail stores and allows the company to experiment with flexible plans, add-ons, and app-based customer experiences. Its core services include mobile voice, messaging, and data, with the company also introducing features designed to give customers more control over short-term usage. One of its early differentiators was Unlimited Data on Demand, launched in 2018 alongside an option for unlimited outgoing calls. The feature allowed customers to activate additional usage when needed rather than committing to a permanently larger plan. Circles.Life also broadened the concept of a digital telco through lifestyle-oriented products such as Discover, an AI-assisted platform associated with events and movie-related content. The company began international expansion in 2019. Taiwan became its first overseas market in June of that year, using Chunghwa Telecom's network and offering no-contract plans with optional data add-ons. Australia followed later in 2019 through a partnership with Optus. In 2020, the company launched Live.On in Indonesia using XL Axiata's network. Live.On was subsequently transferred to XL Axiata in February 2024, with customers moved to the operator's AXIS brand. Circles.Life also entered Japan in 2021 through povo2.0, a digital mobile service launched with KDDI. The international footprint has changed over time. Circles.Life announced that its Taiwan operation would close on July 17, 2024, requiring customers who wished to retain their numbers to port them before the termination date. Its Australian MVNO operation closed in January 2025, with existing accounts transferred to Amaysim, another Optus reseller. These exits indicate that the brand's geographic presence is not static and that some overseas services have been reorganized or discontinued even as the wider business continues to develop digital products. Circles.Life raised several undisclosed funding rounds during its expansion period. Announced investors included Sequoia South East Asia or Sequoia India, Singapore government-linked investment firm EDBI, Founders Fund, and Warburg Pincus. In 2022, the company was reportedly in early discussions concerning a possible merger with Bridgetown, a special-purpose acquisition company, but no completed transaction is established in the supplied material. The brand has also developed Jetpac, a global roaming product. Jetpac was introduced to Singapore customers in 2023 and subsequently expanded to an international audience as a travel-connectivity service based on roaming subscriptions or one-time data purchases with different validity periods. By 2024, Jetpac had been separated as an entity with funding from KDDI. Overall, Circles.Life is best understood as a digitally distributed telecommunications brand whose business combines MVNO connectivity, flexible mobile plans, app-led customer management, and adjacent travel or lifestyle services.

Circles.Life emerged from Singapore's effort to introduce additional competition into a mobile market historically dominated by large network operators. In July 2015, Liberty Wireless signed an agreement with M1 Limited that allowed the business to use M1's mobile network for voice, messaging, and data services. The arrangement made Liberty Wireless the first Singapore MVNO described as offering a full-service mobile network experience. Circles.Life subsequently launched publicly in June 2016, becoming Singapore's fourth telco. Rather than constructing its own nationwide radio access network, Circles.Life built its proposition around leased network capacity, digital distribution, and online customer management. The model minimized dependence on physical stores. Customers could receive SIM cards and devices through delivery and selected third-party collection points, including postal and convenience-store channels. This enabled the brand to focus its customer relationship around websites, applications, digital account tools, and flexible service configuration. In March 2018, Circles.Life added Unlimited Data on Demand and an unlimited outgoing-calls option. These features reflected the company's attempt to differentiate through modular usage controls rather than only through conventional long-term bundles. The company also developed digital lifestyle features, including Discover, an AI-assisted events and movie-oriented platform intended to extend the relationship beyond basic connectivity. Funding and expansion accelerated in 2019. In February, Circles.Life announced an undisclosed financing round involving Sequoia South East Asia and outlined plans to enter several new markets. Taiwan became the first overseas market in June 2019. The Taiwanese service used Chunghwa Telecom's network and offered no-contract plans with optional unlimited-data functionality for heavier users. Later in June, the company announced another undisclosed round led by EDBI and Founders Fund. The investment was notable because it was described as Founders Fund's first investment in a telecommunications company. Australia followed in 2019 through a partnership with Optus. The group continued to pursue international digital-telco opportunities in 2020 and 2021. In Indonesia it launched Live.On using XL Axiata's network. In Japan it launched povo2.0 with KDDI. These services demonstrated a wider strategy of applying digital operating methods and branded propositions to partner-network environments, although they did not all remain under the same operating structure permanently. Circles.Life's geographic portfolio later contracted and was reorganized. The Taiwan service was announced for closure on July 17, 2024, with customers needing to port their numbers before that date if they wanted to retain them. In Indonesia, Live.On was transferred to XL Axiata on February 23, 2024, and customers were moved to the AXIS brand. In Australia, Circles.Life closed its MVNO operation in January 2025 and transferred existing accounts to Amaysim, another Optus reseller. The group also broadened its product scope through Jetpac, a travel and roaming connectivity service. Jetpac was introduced to Singapore customers in 2023 and then expanded internationally. Its proposition evolved toward individually purchased travel data packages with different validity periods, alongside subscription-style roaming functionality. By 2024, Jetpac had been spun off as a separate entity with funding from KDDI. Circles.Life therefore represents both a Singapore mobile brand and part of a broader experimentation with digitally managed connectivity products, partner-network operations, and international travel communications.

1. 2025Australian MVNO operation closes

   The Australian operation ended and existing accounts were transferred to Amaysim.

   Source
2. 2024Indonesia service transferred to AXIS

   Live.On operations were transferred to XL Axiata and customers were moved to the AXIS brand.

   Source
3. 2024Jetpac separated as an entity

   Jetpac was spun off as a separate entity with funding from KDDI.

   Source
4. 2021povo2.0 launches in Japan

   Circles.Life launched the povo2.0 digital mobile service in partnership with KDDI.

   Source
5. 2020Live.On launches in Indonesia

   The group introduced Live.On as its Indonesian digital mobile service on XL Axiata's network.

   Source
6. 2019International expansion begins

   The company entered Taiwan in June and Australia later in the year, using partner mobile networks in both markets.

   Source
7. 2018Unlimited Data on Demand introduced

   Circles.Life introduced an on-demand unlimited-data option and added unlimited outgoing calls.

   Source
8. 2016Circles.Life launches in Singapore

   The brand launched publicly and became Singapore's fourth telecommunications provider.

   Source
9. 2015Liberty Wireless signs network agreement with M1

   Liberty Wireless agreed to use M1's network to provide mobile voice, messaging, and data services as an MVNO.

   Source

An online-first, flexible digital telecommunications alternative focused on self-service, modular mobile plans, usage-based data options, and digitally delivered connectivity.

• Circles.Life mobile plansMobile telecommunications2016

  The core Circles.Life offer consists of digitally purchased mobile plans providing voice, messaging, and mobile data. The brand operates as an MVNO, leasing network capacity from infrastructure partners rather than operating a fully independent nationwide mobile network. Plans and account management are designed for online self-service, with SIM delivery and selected third-party collection options supporting the retail-light model.

• Unlimited Data on DemandMobile data add-on2018

  Introduced in 2018, Unlimited Data on Demand allows customers to activate an unlimited-data allowance for short-term or usage-driven needs. It was paired with an unlimited outgoing-calls option and served as an example of Circles.Life's effort to make mobile plans more modular and responsive than fixed traditional bundles.

• DiscoverDigital lifestyle platform

  Discover is a digital lifestyle feature associated with Circles.Life. It uses artificial-intelligence-driven functionality in an events and movie-related experience, extending the brand's proposition beyond telecommunications into content and activity discovery. The supplied sources do not establish its current availability or operating markets.

• JetpacInternational roaming and travel connectivity2023

  Jetpac is a travel-connectivity service offering international roaming data through packages with varying validity periods, alongside subscription-style functionality. It was first introduced to Singapore customers and later expanded internationally. By 2024, the product had been separated into its own entity with KDDI funding.

• Live.OnDigital mobile telecommunications2020

  Live.On was the group's Indonesian digital mobile service, launched in 2020 using XL Axiata's network. The operation was transferred to XL Axiata in February 2024, after which customers were moved into the AXIS brand.

• povo2.0Digital mobile telecommunications2021

  povo2.0 was the Japanese digital mobile service launched by Circles.Life with KDDI in 2021. It represented the group's partnership-based approach to applying digital service design within an established operator's network and market infrastructure.

• 2025Close Australian MVNO operationStrategy

  Circles.Life ended its Australian mobile-reseller operation after operating through the Optus network.

  What changed. Existing customer accounts were transferred to Amaysim, another Optus reseller.

  Aftermath. Circles.Life no longer operated its Australian MVNO service under the supplied information.

  Source
• 2024Reorganize overseas operationsStrategy

  The group's international portfolio was adjusted as certain partner-market operations became commercially or structurally integrated with their host operators.

  What changed. Live.On was transferred to XL Axiata in Indonesia, while the Taiwan operation was scheduled for closure.

  Aftermath. Indonesian customers moved to AXIS, and Taiwan customers had to port their numbers before the service termination date.

  Source
• 2023Launch and internationalize JetpacProduct launch

  Circles.Life sought to extend its digital connectivity model into international travel and roaming.

  What changed. The company launched Jetpac for Singapore customers and expanded the product to an international audience.

  Aftermath. Jetpac became a distinct global-facing product and was later spun off as a separate entity with KDDI funding.

  Source
• 2020Launch Live.On in IndonesiaProduct launch

  The group extended its digital-telco model into Indonesia using a local mobile-network partner.

  What changed. Circles.Life launched Live.On on XL Axiata's network.

  Aftermath. The service was later transferred to XL Axiata, and customers were moved to AXIS in 2024.

  Source
• 2019Accelerate international expansionStrategy

  Following new financing, Circles.Life planned to expand its digital telecommunications model into additional markets.

  What changed. The company launched in Taiwan and Australia through partnerships with Chunghwa Telecom and Optus.

  Aftermath. The brand established an international footprint, although the Taiwan and Australian operations were later closed.

  Source
• 2018Add on-demand unlimited data and unlimited callsProduct launch

  Circles.Life sought to differentiate its mobile plans through flexible usage controls and optional service enhancements.

  What changed. The company launched Unlimited Data on Demand and added an unlimited outgoing-calls option.

  Aftermath. The move reinforced the brand's positioning around modular, digitally managed mobile services.

  Source

• 2025Circles.Life exits Australian MVNO operations

  The Australian operation closed and existing customer accounts were transferred to Amaysim, another reseller using the Optus network.

  Other
  Source
• 2024Circles.Life closes Taiwan operations

  The Taiwan service was scheduled to shut down on July 17, 2024. Customers wishing to keep their numbers were instructed to port them before the closure.

  Other
  Source
• 2024Live.On customers move to AXIS in Indonesia

  XL Axiata took over the Live.On digital service and migrated its customers to the existing AXIS brand.

  Other
  Source
• 2023Jetpac launches for Singapore customers

  Circles.Life introduced Jetpac as a roaming and travel-connectivity product for its Singapore market.

  Product launch
  Source
• 2023Jetpac expands internationally

  Jetpac was expanded beyond Singapore to serve an international audience, becoming the Circles group's first broadly global consumer brand according to the supplied material.

  Product launch
  Source
• 2022Circles.Life reportedly discusses a possible Bridgetown transaction

  Circles.Life was reportedly in early discussions about a possible merger with SPAC Bridgetown. The supplied material does not establish that the transaction was completed.

  M&A
  Source
• 2021Circles.Life enters Japan through povo2.0

  The company launched the povo2.0 digital mobile service in Japan in partnership with KDDI.

  Product launch
  Source
• 2020Circles.Life announces Warburg Pincus funding

  The company announced an undisclosed funding round involving private-equity investor Warburg Pincus.

  Other
  Source
• 2020Circles.Life launches Live.On in Indonesia

  The group launched the Live.On digital mobile service in Indonesia using XL Axiata's network.

  Product launch
  Source
• 2019Circles.Life announces undisclosed funding and international expansion plans

  The company announced a funding round involving Sequoia South East Asia and said it planned to enter additional markets, including Taiwan and Australia.

  M&AOther
  Source
• 2019Circles.Life raises funding from EDBI and Founders Fund

  Circles.Life announced another undisclosed financing round led by Singapore government-linked investor EDBI and Founders Fund.

  Other
  Source
• 2019Circles.Life expands to Taiwan

  The brand launched its first overseas operation in Taiwan using Chunghwa Telecom's network and a no-contract digital mobile proposition.

  Product launch
  Source
• 2019Circles.Life expands to Australia

  The company entered Australia through a strategic partnership with Optus.

  Product launch
  Source

1. Circles.Life