Cinnamon Toast Crunch controversies

Apparent shrimp-tail contamination controversy

Jensen Karp reported finding what appeared to be shrimp tails, string, dark fragments and another object in a box of Cinnamon Toast Crunch. General Mills said the material did not originate as contamination at its facility and initially suggested that at least some material could be accumulated cinnamon sugar. The dispute received extensive media coverage and criticism of the company’s response.