Chi Forest controversies

Milk tea 0 sucrose claim easily confused with 0 sugar; brand apologizes and adjusts packaging

In April 2021, Genki Forest admitted that the labeling and promotion of its milk tea product did not clearly explain the difference between 0 sucrose and 0 sugar, which could easily cause consumer misunderstanding; it issued an apology statement and changed the relevant packaging wording to low sugar and low fat. This entry concerns milk tea promotion and does not extend this to mean that all sparkling water contains sugar.

Milk-tea packaging and labeling controversy

Consumers questioned whether the packaging of a milk-tea product could create a misleading impression about its formulation. Genki Forest apologized, said it would correct the packaging and undertook to improve product communication.

Court upholds Yuanqi Forest unfair-competition judgment

Ruling

The Beijing Intellectual Property Court rejected an appeal and upheld the original judgment in an unfair-competition dispute involving Yuanqi Forest and Zhejiang Quanshui Dingdong Food. The first-instance court found that the packaging and decoration of the “Qinqin Yuanqi” soda product were similar to Yuanqi Forest products and constituted confusion under the Anti-Unfair Competition Law.

Yuanqi Forest responds to Taobao store pricing error

Company response

Yuanqi Forest's e-commerce team said a staff error in setting discounts caused unusually low-priced orders at a Taobao store. The team said it would send each of the 140,500 customers who placed an order a box of white peach sparkling water and temporarily stop all sales at the store while handling the incident.

Genki Forest reports Taobao store promotion-setting error

Issue disclosure

Genki Forest said an operational error at its Taobao store caused products worth about RMB 260 to be sold for about RMB 10, resulting in losses of more than RMB 2 million. The company said it was working to handle the incident.

Japanese-style packaging controversy