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Cheerios controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2013

    Backlash against interracial-family advertisement

    The "Just Checking" commercial attracted substantial racist online hostility. General Mills disabled comments on the associated video, while continuing to feature the family in later advertising.

  2. 2009

    FDA labeling dispute

    The FDA objected to cholesterol-related claims on Cheerios packaging and said the presentation could make the cereal appear to be an unapproved drug. The matter was later resolved through subsequent FDA action.