Chagee controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2024
Malaysia Tear & Win promotion controversy
A viral video appeared to show an employee inspecting promotional cups to identify prize information. Chagee Malaysia initially announced legal action against the uploader for alleged defamation, then apologized after widespread criticism and changed the prize mechanism.
Nine-dash-line map controversy
A map displayed in Chagee’s mobile application was interpreted by users in Vietnam and Malaysia as depicting the disputed nine-dash line. The controversy prompted boycott calls and the removal of signage from a planned Vietnamese outlet.