Recent events
Recent events tied to this brand in public sources.
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2022
CCI fines tyre manufacturers for cartelisation
India's Competition Commission imposed penalties on Apollo Tyres, MRF, CEAT, JK Tyre and Birla Tyres for cartelisation and issued a cease-and-desist order. The regulator said the manufacturers exchanged price-sensitive data and made collective tyre-pricing decisions.
2021
CEAT to supply tyres for the Royal Enfield Classic 350
CEAT announced an association with Royal Enfield to supply Zoom Plus and Zoom Plus F tyres for the new Classic 350. The article states that CEAT will supply tyres for the model; this is reported as an announcement, not as a completed future supply action.
2021
CEAT Kelani announces truck-bus radial tyre production expansion
CEAT Kelani Holdings announced a two-phase expansion that will increase annual production of CEAT Winmile AW tyres in the 10.00 R 20 size from 18,000 to 40,200 tyres.
2020
CEAT appoints Priya Nair as independent director
CEAT appointed Priya Nair as an additional director in the capacity of independent director, effective 27 October, for a five-year tenure.
2020
CEAT signs Aamir Khan as brand ambassador
CEAT signed Aamir Khan as its brand ambassador for two years, with Khan set to feature in commercials promoting the SecuraDrive premium car tyre range.
2020
CEAT launches puncture-safe motorcycle tyres in India
CEAT India launched a new range of puncture-safe tubeless motorcycle tyres as part of its Milaze range. The tyres use sealant technology designed to seal punctures and prevent deflation, and were offered in select southern Indian markets.
2020
CEAT launches Contactless Service experience
CEAT launched a Contactless Service experience that includes doorstep tyre repair and a pick-up and drop-off option. The company said the service would roll out in 22 cities over the next five days.
2020
CEAT launches GoSafe S95 face mask
CEAT launched the GoSafe S95 face mask, a reusable mask with a six-layer protection filter, priced at Rs 295 per piece and available at CEAT Shoppes and online retailers.
2019
CEAT signs bat endorsement deal with Shreyas Iyer
CEAT signed a bat endorsement deal with Indian cricketer Shreyas Iyer. The CEAT logo will appear on the bats he uses in all formats of the game.