Cassatt & Company
Cassatt & Company was a Philadelphia investment banking and brokerage firm founded in 1872 and absorbed into the Merrill Lynch, E.A. Pierce & Cassatt organization in 1940.
Last updated August 31, 2026
Overview
Cassatt & Company was a Philadelphia-based American investment banking and brokerage firm whose history extended from the late nineteenth century into the consolidation of the U.S. securities industry during the 1930s and 1940s. The business was founded in 1872 by Robert S. Cassatt, the father of railroad executive Alexander Cassatt. It originally operated under the name Lloyd, Cassatt & Company before becoming known as Cassatt & Company. The firm developed as a financial intermediary serving the securities markets from Philadelphia, a major commercial and industrial center. Its activities combined traditional brokerage with investment banking and, later, merchant banking. By 1919, Cassatt had expanded beyond its Philadelphia base with offices in New York, Pittsburgh, and Baltimore, indicating a regional network rather than a single-office operation. The available historical record does not provide a complete account of its individual underwriting mandates, clients, capitalization, or financial results, but it identifies the firm as an established participant in American securities distribution and corporate finance. Cassatt changed its organizational focus during the 1930s. In 1931, it separated its investment banking business from its traditional brokerage operations. This division occurred during a period when American securities firms were adapting to the regulatory and structural consequences of the Great Depression and the federal securities reforms of the 1930s. In 1934, Cassatt entered discussions with E.A. Pierce & Co., then described as the largest brokerage firm in the United States. Those discussions produced a partnership in 1935. Under that arrangement, Cassatt transferred its brokerage business to E.A. Pierce and concentrated on investment banking and merchant banking. The partnership placed Cassatt within a progressively broader consolidation involving E.A. Pierce and Merrill Lynch. During the late 1930s, E.A. Pierce pursued discussions with Merrill Lynch. E.A. Pierce was experiencing financial difficulties and was described as thinly capitalized. After the death of Edmund C. Lynch in 1938, Winthrop Smith discussed a possible combination with Charles E. Merrill, who held a minority interest in E.A. Pierce. These negotiations culminated on April 1, 1940, when Merrill Lynch, E.A. Pierce & Cassatt was formed through the merger of Merrill Lynch and E.A. Pierce together with the acquisition of Cassatt & Company. Cassatt's independent identity did not continue after that transaction. Later in 1940, the combined organization acquired the New Orleans-based firm Fenner & Beane, and the Cassatt name was dropped. The brand is therefore historically significant as the name of an established Philadelphia financial firm that was integrated into the corporate lineage of Merrill Lynch, rather than as a continuing independent business. No current website, publicly traded ticker, successor brand operation, or independent present-day management is identified in the supplied reference material.
History
Cassatt & Company originated in Philadelphia in 1872 as Lloyd, Cassatt & Company. Its founder was Robert S. Cassatt, who was also the father of Alexander Cassatt, a prominent railroad executive. The firm became known as Cassatt & Company and established itself as a securities intermediary in the Philadelphia financial community. Its business combined investment banking with conventional brokerage activities, reflecting the model of many American securities houses before the major regulatory and institutional changes of the 1930s. The firm's geographic reach had expanded by 1919. In addition to its Philadelphia headquarters, it maintained offices in New York, Pittsburgh, and Baltimore. This network connected Cassatt with several important commercial and financial centers in the eastern United States. The available record does not identify the firm's complete roster of partners, specific underwriting transactions, or detailed financial performance, so its development is best understood through its organizational changes and relationships with larger securities firms. In 1931, Cassatt divided its investment banking business from its traditional brokerage business. The separation marked an important change in the firm's structure and preceded a closer relationship with E.A. Pierce & Co. In 1934, Cassatt began discussions with E.A. Pierce, which was described as the largest brokerage firm in the United States at that time. The discussions led to a partnership in 1935. Under the resulting arrangement, Cassatt transferred its brokerage business to E.A. Pierce and concentrated on investment banking and merchant banking. The partnership occurred during a period of instability and consolidation in American finance. E.A. Pierce later entered discussions with Merrill Lynch about a possible merger. The brokerage firm was experiencing financial difficulties and was described as thinly capitalized. Following Edmund C. Lynch's death in 1938, Winthrop Smith pursued discussions with Charles E. Merrill. Merrill owned a minority interest in E.A. Pierce, creating an additional connection between the two organizations. The negotiations concluded on April 1, 1940, when Merrill Lynch, E.A. Pierce & Cassatt was created through the combination of Merrill Lynch and E.A. Pierce and the acquisition of Cassatt & Company. Cassatt consequently ceased to operate as an independent firm, although its name initially remained part of the combined organization's title. Later in 1940, the organization acquired Fenner & Beane, a firm based in New Orleans. Following that transaction, the Cassatt name was removed from the corporate name. Cassatt & Company's historical importance lies in its place within the consolidation of American investment banking and brokerage. It began as an independent Philadelphia firm, built a mult city office network, separated its brokerage and investment banking activities, and ultimately became part of the institutional lineage associated with Merrill Lynch. It is now a defunct historical brand rather than an active financial-services provider.
- 1940Acquired in Merrill Lynch combination
On April 1, Merrill Lynch, E.A. Pierce & Cassatt was formed through the merger of Merrill Lynch and E.A. Pierce and the acquisition of Cassatt.
- 1940Cassatt name discontinued
The Cassatt name was dropped after the combined firm acquired Fenner & Beane.
- 1935Partnership with E.A. Pierce & Co.
Cassatt transferred its brokerage business to E.A. Pierce and focused on investment banking and merchant banking.
- 1931Investment banking and brokerage separated
Cassatt divided its investment banking business from its traditional brokerage business.
- 1919Multi-city office network documented
The firm had offices in Philadelphia, New York, Pittsburgh, and Baltimore.
- 1872Lloyd, Cassatt & Company founded
Robert S. Cassatt founded the firm in Philadelphia under the name Lloyd, Cassatt & Company.
Products and positioning
A Philadelphia-based securities firm that evolved from a combined brokerage and investment banking practice into an investment banking and merchant banking business before being absorbed into the Merrill Lynch organization.
Investment bankingFinancial services
Investment banking was one of Cassatt's principal activities. After the firm's 1931 organizational separation and its 1935 partnership with E.A. Pierce, Cassatt concentrated on investment banking rather than maintaining its former combined brokerage model. The supplied historical material does not specify individual underwriting assignments or transaction volumes.
Brokerage servicesFinancial services1872
Cassatt originally operated as a traditional brokerage and investment banking firm. Its brokerage business was transferred to E.A. Pierce & Co. under the 1935 partnership, ending brokerage as an independently operated Cassatt business.
Merchant bankingFinancial services1935
Merchant banking formed part of Cassatt's post-1935 focus after the firm transferred its brokerage operations to E.A. Pierce. The available source identifies this business area but does not provide a detailed description of its mandates or portfolio.
Flagship businesses
- Corporate finance and investment banking
- Traditional securities brokerage before the 1935 transfer of its brokerage business
- Merchant banking
Brand decisions
- 1940Join Merrill Lynch and E.A. Pierce combinationM&A
Merrill Lynch and E.A. Pierce pursued a combination while E.A. Pierce faced financial difficulties and weak capitalization.
What changed. Cassatt was acquired as Merrill Lynch and E.A. Pierce merged on April 1, creating Merrill Lynch, E.A. Pierce & Cassatt.
Aftermath. Cassatt ceased to exist as an independent firm, and its name was later removed following the acquisition of Fenner & Beane.
- 1935Transfer brokerage business to E.A. PierceM&A
After discussions beginning in 1934, Cassatt and E.A. Pierce established a partnership.
What changed. Cassatt transferred its brokerage business to E.A. Pierce and retained an emphasis on investment banking and merchant banking.
Aftermath. Cassatt became closely connected to E.A. Pierce and subsequently entered the merger structure that produced Merrill Lynch, E.A. Pierce & Cassatt.
- 1931Separate investment banking from brokerageStrategy
Cassatt reorganized its activities by separating investment banking from traditional brokerage.
What changed. The firm created a distinct investment banking operation while separating it from its brokerage business.
Aftermath. The restructuring preceded Cassatt's partnership with E.A. Pierce and its later concentration on investment banking and merchant banking.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Robert S. Cassatt | Founderformer | 1872– |
Recent events
- 1940Cassatt & Company acquired in the formation of Merrill Lynch, E.A. Pierce & Cassatt
On April 1, 1940, Cassatt & Company was acquired as Merrill Lynch and E.A. Pierce & Co. combined to form Merrill Lynch, E.A. Pierce & Cassatt.
M&A - 1940Cassatt name removed after Fenner & Beane acquisition
The Cassatt name was discontinued later in 1940 after the newly combined organization acquired New Orleans-based Fenner & Beane.
M&AOther
Sources
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