Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile2 entries
2010
Break Free Adventure youth-targeting allegations
Officials and advocacy groups argued that destination-based imagery and an online guessing game could make cigarettes appealing to young people. The company denied targeting children.
1997
Joe Camel youth-marketing controversy
Public-health groups and lawsuits alleged that the cartoon Joe Camel character made Camel cigarettes attractive to children. The campaign was retired after years of criticism.