争议事件
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2019
Burt’s Bees就家庭图片致歉
公司回应
社交媒体用户谴责一张父亲缺席的黑人家庭图片后，Burt’s Bees致歉，称使用该照片的决定不妥，并表示已从网站移除图片。
品牌回应
道歉 — Burt’s Bees
The company released a statement on Nov. 19, posting an apology on Twitter.
整改 — Burt’s Bees
Our choice to use this photo when part of the family was not available for a rescheduled photoshoot was wrong, and we have removed the image from our website.
来源摘录
Our choice to use this photo when part of the family was not available for a rescheduled photoshoot was wrong, and we have removed the image from our website.
The reaction from social media was an immediate condemnation of the company for propagating the impression that the majority of Black families are led by single parents.
The company released a statement on Nov. 19, posting an apology on Twitter.