Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
Burt’s Bees apologizes over family imagery
Company response
After social media users condemned an image of a Black family with the father absent, Burt’s Bees apologized, said the choice to use the photo was wrong, and said it had removed the image from its website.
Company response
Apology — Burt’s Bees
The company released a statement on Nov. 19, posting an apology on Twitter.
Remediation — Burt’s Bees
Our choice to use this photo when part of the family was not available for a rescheduled photoshoot was wrong, and we have removed the image from our website.
Source excerpt
Our choice to use this photo when part of the family was not available for a rescheduled photoshoot was wrong, and we have removed the image from our website.
The reaction from social media was an immediate condemnation of the company for propagating the impression that the majority of Black families are led by single parents.
The company released a statement on Nov. 19, posting an apology on Twitter.