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Bud Light

争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2023

    迪伦·马尔瓦尼推广与百威淡啤抵制

    与跨性别网红迪伦·马尔瓦尼的推广关系成为保守派抵制呼吁和政治批评的对象。LGBTQ+倡导者也批评安海斯-布希的回应。争议之后，员工和分销商受到威胁，销售疲软，领导层受审视，并进行了重大重新定位努力。

    来源

  2. 2021

    针对百威淡啤白金苏打酒标签的诉讼

    提起诉讼

    Stella Khaimova 对 Anheuser-Busch 提起诉讼，指控其在百威淡啤白金苏打酒的标签和营销中使用“Made With Agave”构成消费者欺诈和虚假陈述。诉状称产品使用的是龙舌兰糖浆而非龙舌兰烈酒，并寻求代表伊利诺伊州、爱荷华州和阿肯色州的购买者进行集体诉讼认证。

    来源摘录

    • The complaint alleges that consumers are misled by the statement “Made with Agave” because it gives consumers the impression the product contains a more valued type of agave ingredient than it does.
    • According to the complaint, Khaimova seeks class certification for all persons in Illinois, Iowa and Arkansas who purchased Bud Light Platinum Seltzers.
    • On Tuesday, Stella Khaimova filed a complaint against Anheuser-Busch, LLC in the Northern District of Illinois, alleging consumer fraud and misrepresentation for its use of “Made With Agave” on labels and marketing material for Bud Light Platinum Seltzer.
    来源