Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Dylan Mulvaney promotion and Bud Light boycott
A promotional relationship with transgender influencer Dylan Mulvaney became the subject of conservative boycott calls and political criticism. LGBTQ+ advocates also criticized Anheuser-Busch’s response. The dispute was followed by threats against employees and distributors, weakened sales, leadership scrutiny, and a major repositioning effort.
2021
Lawsuit over Bud Light Platinum Seltzer labeling
Lawsuit filed
Stella Khaimova filed a complaint against Anheuser-Busch alleging consumer fraud and misrepresentation over “Made With Agave” labeling and marketing for Bud Light Platinum Seltzer. The complaint alleges the product contains agave syrup rather than agave spirits and seeks class certification for purchasers in Illinois, Iowa, and Arkansas.
Source excerpt
The complaint alleges that consumers are misled by the statement “Made with Agave” because it gives consumers the impression the product contains a more valued type of agave ingredient than it does.
According to the complaint, Khaimova seeks class certification for all persons in Illinois, Iowa and Arkansas who purchased Bud Light Platinum Seltzers.
On Tuesday, Stella Khaimova filed a complaint against Anheuser-Busch, LLC in the Northern District of Illinois, alleging consumer fraud and misrepresentation for its use of “Made With Agave” on labels and marketing material for Bud Light Platinum Seltzer.