酿酒狗的争议事件

来源摘录

• That was the assessment by Peta (People for the Treatment of Animals) of the plan by the brewer to cull deer on its estate in order to protect the trees of the Lost Forest project.

• Brewdog under fire for plans to cull deer to protect trees

品牌回应

• 退款或补偿 — Brewdog

  Offered all of the winners from the first round the cash equivalent.

• 澄清 — Brewdog

  Launched a new gold can competition with clear T&C’s & a cash equivalent included from the outset.

来源摘录

• A competition run by Brewdog which said customers could win a solid gold beer can was found to be misleading by the advertising watchdog.

• The ASA rules the advert must not appear again in its current form.

• The ads, which ran on Twitter and Facebook, told customers that 10 24 carat solid gold cans worth £15,000 were hidden inside packs of Punk IPA and Hazy Jane beer.

品牌回应

• 调查 — BrewDog USA

  BrewDog USA later released a statement on Twitter in which it said that it was still investigating the claims

• 人事处理 — BrewDog

  The business added that the person who had instructed the dismissals has now left the company

来源摘录

• The business added that the person who had instructed the dismissals has now left the company, since the way they were handled did not align with BrewDog’s “company values or internal processes.”

• A BrewDog bar location in Indianapolis is under fire after a group of former women and LGBTQ employees claimed they were fired because the bar wanted a “change in culture”

• BrewDog USA later released a statement on Twitter in which it said that it was still investigating the claims, but an initial review had lead them to believe that the dismissal of the four team members was “based purely on performance.”