Recent events
Recent events tied to this brand in public sources.
Back to profile9 entries
2026
Fred Dixon to depart Brand USA as President & CEO on Nov. 13
Brand USA announced that President & CEO Fred Dixon will depart the organization on Nov. 13, 2026, after more than two years in the role, and will return to New York City as President & CEO of NYC Tourism + Conventions on Dec. 1, 2026.
2026
Brand USA appoints 19 travel trade ambassadors in four Asian markets
Brand USA appointed 19 travel trade professionals from Singapore, Taiwan, the Philippines and Vietnam as Global Travel Trade Ambassadors to strengthen destination knowledge and support sales of US travel products across those markets.
2026
Caroline Beteta returns to Brand USA
Caroline Beteta has returned to Brand USA, according to TTG Asia. The report does not specify her new role or an effective date.
2026
Brand USA appoints Caroline Beteta as Interim President & CEO
Brand USA announced on Oct. 5, 2026 that its Board of Directors has appointed Caroline Beteta as Interim President & CEO, effective Nov. 9, 2026. Beteta, who retired in September 2026 after nearly three decades as President & CEO of Visit California and previously served Brand USA as board chair and acting CEO, succeeds Fred Dixon. Beteta stated her focus will be securing Brand USA's reauthorization.
2026
Brand USA invites travelers to celebrate 200 years of American rail in 2027
Brand USA is inviting travelers to celebrate the 200th anniversary of American rail in 2027, as reported by TravelMole.
2026
Brand USA relaunches TheBrandUSA.com corporate website
Brand USA announced a full redesign of its corporate website TheBrandUSA.com, consolidating economic impact data, partner programs, industry resources and a media section, and adding personalized search tools and an upgraded Partner Success Portal.
2026
Brand USA launches rebuilt corporate website and updated Partner Success Portal
Brand USA, the destination marketing organization for the United States, announced the launch of a rebuilt and reorganized corporate website, TheBrandUSA.com, consolidating economic impact data, partner program information, industry resources, and a redesigned press room with no login required, and also updated its Partner Success Portal.
2019
Brand USA launches America’s Musical Journey and Musical Cities on GoUSA TV
Brand USA announced the global streaming launch of the film “America’s Musical Journey” on GoUSA TV and the November 21 availability of the four-episode series “America's Treasures: Musical Cities.”
2019
Brand USA and United Airlines announce global sponsorship
Brand USA and United Airlines announced a multi-year global sponsorship agreement to promote international travel across the United States. United became Brand USA’s official global airline sponsor and the exclusive airline sponsor of its upcoming IMAX film, Into America’s Wild.