BlueKai controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Exposure of an unsecured BlueKai database
TechCrunch reported that security researcher Anurag Sen found an unsecured BlueKai database exposed on the open internet. The reported database contained billions of records, including names, addresses, email addresses, browsing activity, purchase-related information, and newsletter-unsubscribe data. The coverage also raised questions about Oracle’s public disclosure obligations under California law. The incident intensified criticism of third-party advertising-data collection and the security controls applied to large audience databases.