Bloomberg Television

Bloomberg Television is a business and financial news television network owned by Bloomberg L.P., the privately held information and media company founded around financial-market data and journalism. Its programming concentrates on business news, capital markets, economics, investing, technology, commodities, corporate leadership and public policy. The service combines live television reporting with Bloomberg's broader news, data, radio, digital, mobile and social-media operations. The network began broadcasting in the United States in 1994 as Bloomberg Direct. It initially reached viewers through DirecTV, then changed its name to Bloomberg Information TV within its first year and adopted the shorter Bloomberg Television name in 1997. Bloomberg used the channel to extend its financial-information franchise from professional terminals and news services into television. The network also absorbed channel capacity and personnel associated with the former Financial News Network, helping it establish an early U.S. presence in business broadcasting. During its early expansion, portions of Bloomberg's morning programming were simulcast by the American Independent Network and, beginning in 1995, by USA Network through a paid-programming arrangement. The morning block later moved to E! and remained there until 2009, when Bloomberg determined that the growth of digital cable distribution made the external simulcast unnecessary. The arrangement gave Bloomberg additional reach while its dedicated cable footprint was still developing. Bloomberg Television has operated as a global service while also using regional production centers and licensed or co-branded channels. New York serves as the principal U.S. base, with major international operations in London, Singapore, Hong Kong and other financial centers. In 2009, Bloomberg consolidated several localized European and Latin American services into a more internationally oriented channel strategy. Localized and partner-operated services have included Bloomberg Television Asia-Pacific, Bloomberg Television Europe, Bloomberg Television Middle East, Bloomberg TV Malaysia, Bloomberg TV Mongolia, Bloomberg HT in Turkey, Bloomberg El Financiero in Mexico and BNN Bloomberg in Canada. Some of these services carry Bloomberg programming alongside locally produced material and may be operated by regional partners rather than directly by Bloomberg. The network has repeatedly updated its distribution and presentation technology. It introduced a high-definition simulcast in the United States in 2011, expanded carriage through additional providers, and later offered a 4K feed through Samsung TV Plus. Its visual identity has historically been associated with a dense data-screen format combining market information, headlines, weather and other information around live interviews and reports. That presentation was progressively simplified after 2007, while high-definition services retained some additional data elements. In 2014, Bloomberg removed its long-running live stock ticker as part of a broader redesign of its on-screen information system. In addition to linear television, Bloomberg Television distributes selected material through its website, social platforms, YouTube, mobile applications, streaming services such as Pluto TV and audio simulcasts. Its content includes live market coverage, scheduled interviews, documentaries, magazine programs and specialist shows covering technology, commodities, exchange-traded funds, fixed income and corporate leadership. The brand's positioning is therefore broader than a conventional cable channel: it is a global audiovisual extension of Bloomberg's integrated financial-news and data ecosystem.

Bloomberg Television was created as Bloomberg L.P.'s television extension during the company's expansion from financial terminals and market-data services into mass-media news. The U.S. channel began in 1994 under the name Bloomberg Direct and was first distributed through DirecTV. It was renamed Bloomberg Information TV within approximately a year and became Bloomberg Television in 1997. The network also took over channel space associated with the former Financial News Network and hired much of that service's workforce, giving it production experience in financial television from an early stage. Its initial distribution strategy included arrangements beyond conventional cable carriage. The American Independent Network carried portions of the service on weekday mornings between 1995 and 1997. From July 1995, Bloomberg's early pre-market programming was also simulcast on USA Network through a paid-programming agreement. That block later moved to E!, where it continued until January 2009. Bloomberg ultimately ended the external simulcast as digital cable distribution became sufficiently broad to support the channel's own reach. The network developed a distinctive visual format built around a large information screen. Market data, headlines, weather and other information appeared alongside presenters and live interviews. Through the late 1990s and 2000s, the service refined this design by adding moving market information and changing the balance between data panels and full-screen video. A major graphics and programming refresh began in 2009, followed by another graphics package later that year. The dense data-screen identity remained influential even as the network moved toward more conventional full-screen television presentation. Bloomberg's international strategy has combined centrally produced programming with localized operations, franchises and partnerships. In 2009, the company discontinued several separately localized European feeds in Germany, France, Italy and Spain and placed greater emphasis on an international Bloomberg channel supported by production teams in London, New York and Asia. Bloomberg Japan, Brazil and Latin American operations were also integrated into broader international arrangements during that period, while Japanese-language editorial activity continued through other Bloomberg platforms. Regional services have subsequently been associated with centers including Singapore, Hong Kong, Kuala Lumpur, Jakarta, Dubai, Mumbai, Sydney, Istanbul, Mexico City and Ulaanbaatar. The service has also experimented with market-specific partnerships. Bloomberg TV Mongolia was established with Trade and Development Bank of Mongolia in 2011. Bloomberg TV Canada was launched with Channel Zero in 2015, but closed in 2017; Bloomberg then partnered with Bell Media to support BNN Bloomberg, a co-branded Canadian business-news service with access to Bloomberg programming and international bureaus. Other regional services have carried a mixture of Bloomberg-produced programs and locally produced shows, with the exact operating relationship varying by market. Technologically, Bloomberg introduced a U.S. high-definition simulcast in 2011 and later made the HD presentation more widely available. In 2014, it removed its long-established live stock ticker as part of an on-screen redesign. In 2020, it introduced a 4K feed on Samsung TV Plus. The network has also extended its reach through YouTube, Facebook, Twitter, mobile applications, Pluto TV and audio simulcasts. These developments reflect a shift from a single linear channel toward a distributed video brand embedded in Bloomberg's wider news and information infrastructure. Bloomberg Television's editorial scope has remained centered on business and capital markets, but its programming includes technology, commodities, fixed income, exchange-traded funds, economics, policy, corporate strategy and interviews with influential business and public figures. Its principal production bases are New York, London and Asian financial centers. The brand remains active as an international financial-news service, while many local channels operate through partners or under co-branding arrangements.

1. 20204K service launches on Samsung TV Plus

   Bloomberg introduces a 2160p television feed using the larger format for additional information display.

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2. 2017BNN Bloomberg partnership begins

   Following the closure of Bloomberg TV Canada, Bloomberg partners with Bell Media's Business News Network on the BNN Bloomberg brand.

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3. 2015Bloomberg TV Canada launches

   Bloomberg and Channel Zero establish a Canadian service combining Bloomberg programming with Canadian-produced content.

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4. 2014Long-running live stock ticker is removed

   Bloomberg changes its on-screen information format and drops the channel's traditional live stock ticker.

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5. 2011High-definition simulcast launches

   Bloomberg Television introduces a U.S. HD feed, initially with Time Warner Cable carriage.

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6. 2011Bloomberg TV Mongolia is announced

   Bloomberg forms a Mongolian television partnership with Trade and Development Bank of Mongolia.

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7. 2009International channel strategy is consolidated

   Bloomberg closes several separately localized European services and shifts toward a more international channel model.

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8. 1997Service adopts Bloomberg Television name

   The channel's name is shortened from Bloomberg Information TV to Bloomberg Television.

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9. 1995Morning programming gains external distribution

   Bloomberg's pre-market programming begins a simulcast arrangement with USA Network, expanding the service's early reach.

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10. 1994U.S. service launches as Bloomberg Direct

    Bloomberg begins its U.S. television service under the Bloomberg Direct name, initially distributed through DirecTV.

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Global business and financial news television integrated with Bloomberg's market-data, journalism and multimedia ecosystem.

• Bloomberg TelevisionGlobal business-news television network1994

  The core Bloomberg television service provides live and recorded reporting on financial markets, companies, economics, technology, commodities, investing and public policy. It is produced primarily from New York, London and Asian financial centers and distributed through television providers, streaming services and digital video channels.

• Bloomberg Television Asia-PacificRegional television service

  The Asia-Pacific service connects Bloomberg's programming with reporting and production from Singapore, Hong Kong, Tokyo, Seoul and other regional centers. It serves viewers across major Asian markets and contributes international and locally relevant business coverage.

• Bloomberg Television EuropeRegional television service2009

  Produced principally from London, Bloomberg Television Europe supplies pan-European business and market coverage. It emerged as part of Bloomberg's move away from multiple separately localized European feeds toward a more integrated international channel.

• Bloomberg TV MongoliaPartner-operated regional television service2011

  Bloomberg TV Mongolia combines Mongolian-language programming produced locally with English-language Bloomberg news. The service was established through a partnership with Trade and Development Bank of Mongolia.

• BNN BloombergCanadian co-branded business-news service2017

  BNN Bloomberg is the Canadian co-branded successor to Bloomberg TV Canada. It combines Business News Network's Canadian business-day programming with additional Bloomberg material, international-market coverage and access to Bloomberg's global bureaus.

• Bloomberg Wall Street WeekInvestment and markets program

  Bloomberg Wall Street Week is a recurring program focused on markets, investing and financial-industry perspectives, presented within Bloomberg Television's broader schedule of specialist and interview programming.

• Bloomberg TechnologyTechnology-news programming

  Bloomberg's technology programming covers technology companies, digital platforms, innovation, venture activity and the effects of technology on markets and business. It is distributed through television and Bloomberg's digital video channels.

• 2011Gas Station TV distribution relationship

  United States

  Bloomberg partnered with Gas Station TV to distribute personal-finance and business-news segments on screens located at fueling stations, extending the brand beyond conventional television homes.

  Outcome. The relationship provided an additional out-of-home distribution channel; the cited material does not establish its long-term continuation.

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• 2017Create BNN Bloomberg co-brandStrategy

  After Bloomberg TV Canada shut down, Bloomberg needed a different Canadian distribution and production arrangement.

  What changed. Bloomberg partnered with Bell Media's Business News Network, adding Bloomberg programs and international-market resources to create BNN Bloomberg.

  Aftermath. The partnership preserved Bloomberg's Canadian television presence through a locally established business-news service.

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• 2015Enter Canadian television partnership with Channel ZeroStrategy

  Bloomberg sought a Canadian service that could combine its international business programming with locally produced coverage.

  What changed. Bloomberg and Channel Zero launched Bloomberg TV Canada, using Bloomberg programming and Canadian studio and bureau output.

  Aftermath. The service closed in 2017 and was followed by Bloomberg's co-branding and content relationship with Bell Media's BNN.

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• 2011Launch high-definition simulcastProduct launch

  Growing high-definition television distribution created an opportunity to present Bloomberg's data-heavy format with greater visual clarity.

  What changed. Bloomberg launched a U.S. HD simulcast, initially carried by Time Warner Cable and later distributed by additional providers.

  Aftermath. The HD service became part of Bloomberg's broader television distribution strategy.

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• 2009Consolidate localized international channelsStrategy

  Bloomberg reviewed its international television structure and chose to place greater emphasis on a global service supported by regional production teams.

  What changed. Localized services in Germany, France, Italy and Spain were discontinued, while programming from Europe, Asia and the Americas was integrated into a more international channel model.

  Aftermath. Bloomberg continued to operate or support regional and partner channels while using shared international programming and production resources.

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• 2005Ofcom reprimand over UK election coverageControversy

  Bloomberg Television's UK service was reprimanded by Ofcom after coverage of the Labour Party's business manifesto failed to provide equivalent airtime to the Conservatives and Liberal Democrats. The issue concerned the UK's election-broadcasting requirement for balanced treatment of major parties.

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• 2023Bloomberg announces acquisition of Broadway Technology

  Bloomberg agreed to acquire Broadway Technology, a provider of high-performance and fixed-income trading systems.

  M&A
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• 2023Bloomberg announces leadership transition

  Vlad Kliatchko became chief executive officer, Jean-Paul Zammitt became president, and the company announced changes to its board leadership.

  Leadership change
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• 2022Bloomberg launches Bloomberg UK

  The company announced a UK-focused initiative involving regional hiring, a dedicated website, video, podcast, and events.

  Product launch
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• 2020Bloomberg Television introduces a 4K feed

  The network launched a 2160p feed through Samsung TV Plus, using the additional screen space for expanded news and information display.

  Product launchProduct generation
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• 2017Bloomberg TV Canada closes and Canadian service becomes BNN Bloomberg

  After Bloomberg TV Canada ceased operations, Bloomberg entered a partnership with Bell Media's Business News Network, creating the co-branded BNN Bloomberg service.

  M&A
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• 2015Bloomberg and Channel Zero launch Bloomberg TV Canada

  Bloomberg partnered with Canadian media company Channel Zero on a Canadian service carrying Bloomberg programming and locally produced business coverage.

  Product launch
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• 2011Bloomberg launches a high-definition U.S. simulcast

  Bloomberg Television introduced a high-definition simulcast feed, initially carried by Time Warner Cable.

  Product launch
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• 2011Bloomberg announces partnership with Gas Station TV

  Bloomberg announced a relationship with Gas Station TV to provide personal-finance and business-news content on screens at fueling stations.

  Campaign
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• 2011Bloomberg expands regional channel partnerships

  Bloomberg announced the creation of Bloomberg TV Mongolia with Trade and Development Bank of Mongolia, combining locally produced material with Bloomberg news.

  M&A
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• 2011Bloomberg acquires the Bureau of National Affairs

  The acquisition strengthened Bloomberg’s legal, tax, regulatory, government, and professional information businesses.

  M&A
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• 2009Bloomberg acquires BusinessWeek

  Bloomberg bought BusinessWeek from McGraw Hill and renamed it Bloomberg Businessweek, extending its media presence beyond specialist financial audiences.

  M&A
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1. Bloomberg Television
2. Bloomberg Television official website
3. 彭博宣布收购Broadway Technology