B'in Music

B'in Music, also known as Believe in Music International Limited, is a Taiwan-based music company whose activities span recorded music, artist management, concert promotion, and live-event production. The company was formally established in Taipei on 1 July 2006 after the Taiwanese rock band Mayday departed from Rock Records and joined with former Rock Records executives Chen Yongzhi and Xie Zhifen to create an independent label structure. Mayday has remained the company's central artistic association, but B'in Music has also released or represented work by established singers, bands, and newer acts across the Mandarin-language market. The company operates both as a recording label and as a platform for developing and commercializing artists. Its roster has included Mayday, Jonathan Lee, Victor Wong, Rene Liu, Fish Leong, Jia Jia, Ding Dang, Ann Bai, Tarcy Su, Cosmos People, Accusefive, Energy, HUSH, Tizzy Bac, 831, Popu Lady, Xiao Bing Chih, GBOYSWAG, GX, and other performers. The separate iBeams label has been associated with artists including Ray Huang, Ring, Arrow Wei, Fran, and BOOM!. The breadth of this roster reflects B'in Music's positioning between mainstream Mandarin pop, Taiwanese rock, singer-songwriter music, and newer band-oriented releases. In 2010, B'in Music announced a partnership with Universal Music Group to promote and distribute Taiwanese artists and music in China and across the wider Mandarin-language market. The agreement provided an international distribution and promotional relationship at a time when Taiwanese artists were seeking broader regional exposure. It also reinforced B'in Music's role as an artist-centered company that could combine local repertoire development with the reach of a major global music group. As physical album sales weakened and listening shifted toward digital platforms and streaming, B'in Music increasingly emphasized live performances. In 2014, it created the B'in Live production division, with Yu-Yang Chou appointed chairman and chief executive officer of the new unit. B'in Live expanded the company's activities beyond its own label roster into large-scale concert production and promotion for international touring artists. According to the supplied reference material, the division hosts approximately 900 events per year, including concerts for Coldplay, Yoasobi, OneRepublic, Bruno Mars, Blackpink, and BTS. Live entertainment became especially important during the post-pandemic recovery. During the COVID-19 period, B'in Music distributed 6,000 complimentary tickets to frontline workers in Taoyuan, Taichung, and Tainan. After restrictions on mass gatherings were lifted, demand for in-person concerts rose sharply, with audiences sometimes attending multiple performances on the same tour. B'in Live reported record revenue of NT$3.15 billion in 2024, equivalent to approximately US$98.91 million at the figure's reported conversion, making live production a major economic pillar of the broader B'in Music business. B'in Music's public identity therefore rests on two connected businesses: a label and artist ecosystem built around Taiwanese and Mandarin-language music, and a large-scale live division capable of producing concerts for both domestic acts and international touring artists. Its development illustrates the shift of music companies from dependence on physical recordings toward diversified rights, artist services, concert promotion, and experience-led entertainment.

B'in Music emerged from the Taiwanese rock scene and from Mayday's desire to operate outside its previous label relationship. In 2006, after leaving Rock Records, Mayday joined former Rock Records executives Chen Yongzhi and Xie Zhifen in establishing a new independent music company. B'in Music was formally founded in Taipei on 1 July 2006. The company's early identity was closely tied to Mayday, but it developed into a broader label serving performers from several parts of the Mandarin-language music landscape. The company expanded its regional ambitions in 2010 through a partnership with Universal Music Group. The arrangement was intended to promote and distribute Taiwanese artists and repertoire in China and across Mandarin-language markets. This gave B'in Music access to a major international distribution and marketing network while allowing it to retain an artist-development identity rooted in Taiwan. B'in's business model changed as the recorded-music market moved away from physical albums and toward downloads, streaming, and other digital forms of consumption. Rather than relying only on recorded releases, the company placed increasing emphasis on concerts and live experiences. In 2014, it established B'in Live, a dedicated live-production division led by Yu-Yang Chou as chairman and chief executive officer. The unit broadened the company's role from label and artist company to concert promoter and production partner. B'in Live has since produced or hosted concerts for B'in artists as well as international touring acts. The cited roster of events includes concerts by Coldplay, Yoasobi, OneRepublic, Bruno Mars, Blackpink, and BTS. The division is reported to stage about 900 events annually, indicating an operating scale considerably broader than the company's original recording-label activity. The COVID-19 pandemic disrupted the live-entertainment sector, but B'in also used the period for a public-support initiative, distributing 6,000 free tickets to frontline workers in Taoyuan, Taichung, and Tainan. When gathering restrictions were eased, demand for concerts rebounded strongly. Audiences returned to venues and in some cases attended multiple shows on a single tour, helping live production become an increasingly important source of business activity. B'in Live's reported 2024 revenue of NT$3.15 billion marked a record for the division. The figure underscores the company's transformation from a Mayday-associated recording label into a diversified music and entertainment enterprise. Its current business profile combines recordings, artist development, label services, concert promotion, international touring, and large-scale event production. The available reference material does not identify a current parent company, listed entity, or detailed present executive roster beyond the leadership information associated with B'in Live.

1. 2024B'in Live reaches reported revenue record

   B'in Live reports NT$3.15 billion in revenue amid strong post-pandemic concert demand.

   Source
2. 2015New Year's concert in Kaohsiung

   Mayday and other B'in artists perform a New Year's concert at a Kaohsiung location associated with the previous year's gas explosions.

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3. 2014B'in Live is created

   The company establishes a dedicated live-production division, with Yu-Yang Chou appointed its chairman and chief executive officer.

   Source
4. 2010Universal Music Group partnership

   B'in Music announces a partnership with Universal Music Group for promotion and distribution of Taiwanese artists and music in China and other Mandarin-language markets.

   Source
5. 2006B'in Music is established

   Mayday and former Rock Records executives Chen Yongzhi and Xie Zhifen establish the company in Taipei on 1 July.

   Source
6. Frontline-worker ticket initiative

   During the COVID-19 pandemic, B'in provides 6,000 free concert tickets to frontline workers in three Taiwanese cities.

   Source

An artist-centered Taiwanese music company combining a Mandarin-language recording label with a large-scale live concert and event-production business.

• B'in MusicRecording label2006

  The core recording-label operation releases and supports music by Taiwanese and Mandarin-language singers, bands, and singer-songwriters. Its artist history includes Mayday, Jonathan Lee, Victor Wong, Rene Liu, Fish Leong, Jia Jia, Ding Dang, Ann Bai, Tarcy Su, Cosmos People, Accusefive, Energy, HUSH, Tizzy Bac, 831, and other acts. The label's activities include repertoire development, release coordination, promotion, and artist-related commercial services.

• iBeamsRecord-label imprint

  iBeams is a label identity associated with artists including Ray Huang, Ring, Arrow Wei, Fran, and BOOM!. It extends B'in Music's artist and repertoire activities beyond the company's best-known mainstream roster.

• B'in LiveLive entertainment production2014

  B'in Live is the company's dedicated concert and live-event division. Created in 2014, it produces and hosts concerts for B'in-associated performers and international touring artists. The cited event portfolio includes shows by Coldplay, Yoasobi, OneRepublic, Bruno Mars, Blackpink, and BTS, and the division is reported to handle approximately 900 events annually.

• 2015Kaohsiung New Year's concert

  Taiwan

  Mayday and other B'in artists staged a New Year's concert at the intersection of Kaixuan and Ersheng roads in Kaohsiung, a location connected with the 2014 gas explosions.

  Outcome. The event was held as a major public concert at a site carrying recent civic significance.

  Source
• Frontline-worker free-ticket initiative

  Taoyuan · Taichung · Tainan · Taiwan

  During the COVID-19 pandemic, B'in distributed 6,000 complimentary tickets to frontline workers as a gesture of appreciation.

  Outcome. The initiative provided access to live entertainment for frontline workers during the pandemic period.

  Source

• 2024Scale up live-event operations after the pandemicOther

  Concert attendance increased after pandemic-related restrictions were lifted, with audiences returning to venues and sometimes attending multiple shows on the same tour.

  What changed. B'in Live continued operating a large event portfolio, reported at approximately 900 events annually.

  Aftermath. B'in Live reached reported record revenue of NT$3.15 billion in 2024.

  B'in Live revenue. NT$3.15 billion (2024)

  Source
• 2014Shift toward live entertainmentStrategy

  Declining physical-record sales and the growth of digital consumption encouraged music companies to diversify their revenue activities.

  What changed. B'in Music established B'in Live as a dedicated live-production division and appointed Yu-Yang Chou as its chairman and chief executive officer.

  Aftermath. Live production became a central part of B'in Music's business and expanded to include concerts for major international touring artists.

  Source
• 2010Partner with Universal Music Group for regional distributionStrategy

  B'in Music sought broader exposure for Taiwanese artists across China and Mandarin-language markets.

  What changed. The company announced a promotional and distribution partnership with Universal Music Group.

  Aftermath. The partnership connected B'in's artist roster with a major international music company's regional network.

  Source

• 2024B'in Live reports record revenue in 2024

  B'in Live reached reported revenue of NT$3.15 billion, attributed to strong post-pandemic demand for live concerts and touring events.

  Other
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• 2015B'in and Mayday hold New Year's concert at Kaohsiung gas-explosion site

  Mayday and other B'in artists performed a New Year's concert at the intersection of Kaixuan and Ersheng roads in Kaohsiung, a site associated with the 2014 gas explosions.

  CampaignOther
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• 2014B'in Live launches as a dedicated live-production division

  B'in Music created B'in Live as the company's concert and live-event production arm, appointing Yu-Yang Chou as chairman and chief executive officer.

  Product launch
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• 2010B'in Music announces Universal Music Group partnership

  The companies announced a partnership to promote and distribute Taiwanese artists and music in China and other Mandarin-language markets.

  Other
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• 2006B'in Music formally established in Taipei

  Mayday and former Rock Records executives Chen Yongzhi and Xie Zhifen established B'in Music as an independent Taiwan-based recording company.

  Other
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• B'in distributes free concert tickets to frontline workers

  During the COVID-19 pandemic, B'in provided 6,000 complimentary tickets to frontline workers in Taoyuan, Taichung, and Tainan.

  Campaign
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1. B'in Music
2. B'in Music official website