Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Rolex trademark and counterfeit-goods lawsuit
Rolex and its Canadian subsidiary reportedly sued Bijoux Medusa and Julien Duguay in Canada's Federal Court, alleging trademark infringement and the sale or marketing of counterfeit or improperly modified Rolex watches. Rolex challenged claims concerning authenticity and certified pre-owned status and sought injunctive, destruction and monetary remedies. Bijoux Medusa denied the allegations. The claims had not been adjudicated in the cited material.
2026
Rolex sues Bijoux Medusa over customized watches
Lawsuit filed
Rolex has sued Quebec-based jewellery store Bijoux Medusa and its owner Julien Duguay, alleging the sale and modification of watches bearing Rolex trademarks without authorisation amounts to unfair competition and trademark infringement. Rolex seeks damages of more than $50,000. Bijoux Medusa has rejected the claims, saying all Rolex watches it sells are genuine and that customizing authentic watches is a legitimate commercial practice. The allegations have not been proven in court.
Company response
Denial — Bijoux Medusa
Source excerpt
The company is seeking damages of more than $50,000, arguing that the alleged conduct has harmed the value associated with its trademarks and business.
Rolex has sued a Canadian jewellery store and its owner over the sale and modification of watches bearing Rolex trademarks, alleging the customized products could be mistaken for watches made or authorised by the company.