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Backcountry.com controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2019

    Trademark enforcement backlash

    Backcountry's efforts to protect trademarks involving the word “backcountry” led to lawsuits against several smaller businesses and organizations. Outdoor consumers criticized the campaign as disproportionate, producing a social-media backlash. The company later dropped one lawsuit and apologized.

    Source

  2. 2019

    Backcountry.com faces backlash over trademark lawsuits

    Public backlash

    Backcountry.com faced public backlash after suing small businesses over their use of the word "backcountry." The article describes complaints and critical comments on the retailer's social media channels.

    Stated objective. To ensure the company treats others in a way consistent with its culture and values.

    Company response

    • Apology — Backcountry.com

      we truly apologize.

    Source excerpt

    • The online retail giant Backcountry.com tried to flex its powerful online muscles recently and was met with fierce public backlash.
    • They sued a bunch of small businesses for the use of the word “backcountry.”
    • A wave of comments appeared on Backcountry’s social media channels with hashtags like #youdontownthebackcountry and #greedygoats.
    Source