Axe controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2008
Reported death associated with excessive Lynx aerosol use
Reference material reports that a 12-year-old boy in England died after excessive spraying of Lynx in a confined space. The coroner attributed the death to cardiac arrhythmia and heart failure. The incident increased public attention to aerosol-use warnings.
Criticism of sexist advertising
Axe's repeated use of women as targets of male attraction and its portrayal of fragrance as a tool for sexual success drew criticism from advocacy groups. The Campaign for a Commercial-Free Childhood characterized the advertising as sexist and degrading.
Dangerous aerosol fire stunts
Videos circulated showing teenagers misusing Axe and similar aerosol products in fire-related stunts. The incidents caused injuries and prompted stronger reminders that aerosols are flammable and must not be abused as inhalants or used excessively.