Recent events
Recent events tied to this brand in public sources.
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2021
Australian Red Cross launches refreshed brand identity
Australian Red Cross launched a refreshed brand identity. The article says the identity was inspired by generational change among donors and an increase in people needing aid, and that Principals executed the repositioning after stakeholder research.
2020
Suntory pledges AU$500,000 for Australian wildfire recovery
Suntory pledged AU$500,000 to aid recovery in communities affected by Australian wildfires. The funding was to be split among the Australian Red Cross, the New South Wales Rural Fire Service and WIRES, with contributions from Suntory Holdings, Beam Suntory and Frucor Suntory.