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2019
西班牙对 Mediaset España 和 Atresmedia 处以罚款
罚款或处罚
西班牙反垄断监管机构 CNMC 因 Mediaset España 和 Atresmedia 在电视广告营销方面存在反竞争行为,对两家公司合计处以 7,710 万欧元罚款。监管机构称,两家公司的广告销售策略和广告客户配额限制了其他电视频道获取广告收入的能力,并要求两家广播公司在三个月内调整商业策略。
来源摘录
Both Mediaset Espana and Atresmedia developed a strategy in the sale of television advertising which resulted in a market share of over 85%, the Spanish watchdog said.
To achieve this, both companies imposed a high quota on advertisers, forcing them to spend a significant part of their advertising budget on the broadcasters, the regulator said.